It explains about how a small medium enterprise can get the benefits of synchronization management tool in a developing country where internet and network infrastructure are not good.
Infrastructure in Emerging Markets:
In any emerging countries the infrastructure with respect to network and internet connectivity are not very much reliable, particularly in remote areas. Doing business in these regions is a great challenge for an enterprise.
As the IT infrastructure in these countries is poor, most of the enterprises have to rely on localized IT solutions across different regions where these enterprises do business. In such a scenario, broadcasting the decisions made at the Head Quarters and data consolidation from across Regions for better visibility is a daily challenge.
Why it’s a Challenge?
In any business, due to the changing market dynamics prices tend to change on a daily or weekly basis. These price information needs to be communicated immediately across regions for effective business and to improve customer satisfaction. If the enterprise has to rely on manually communicating this information via phone or email across regions, then manual errors tend to occur and there will be no uniformity of prices across enterprise.
At the end of the day, as a CEO sitting at your corporate office, you will need to know the daily sales that happened across different regions of your enterprise. You will also need to know which region increased their sales compared to others and which product’s sales decreased. All these kinds of information need to be visible for the top management to make quick and informed decisions. If the information from across the enterprise is not readily available at the end of the day and the top management has to rely on individual branch managers to get this information, they will not be able to make quick decisions. This in turn will impact the adaptability of the enterprise in this dynamic and competitive market.