Odoo vs HubSpot

Detailed, easy-to-read comparison of Odoo vs HubSpot focused on CRM & Marketing Automation modules

Benefits by moving to Odoo

No contact limits – scale outreach without rising per-contact fees
Single platform to connect marketing → sales → invoicing → course delivery
Full control of your data & hosting (on-premise or Odoo.sh)
Highly customizable (workflows, custom modules)
Better integration with other Odoo modules (events, e-commerce, helpdesk, HR)
Lower recurring costs (esp. if large contact list)

Missing from HubSpot

Very advanced marketing automation & lead nurturing UI (visual workflows, predictive scoring).
Out-of-the-box landing pages & A/B testing that digital team can run without dev help.
Large plug & play integration ecosystem (APIs, website, Live Chat, Customer support,LMS, ads).
Polished user experience (digital team can self-serve more easily).
Deep ads/social integrations & ROI tracking.
Meeting scheduling & sales playbooks built-in.
Attribution reporting that is ready-made and multi-touch.

Module wise comparison

Module / Feature	Odoo	HubSpot
CRM Core	– Pipeline management with Kanban & stages- Custom fields, tags, and filters- Activities: calls, meetings, follow-ups- Smart next activities suggestions	– Pipeline management with drag & drop- Custom properties and filters- Activity tracking & reminders- Email logging directly in CRM
Lead Capture	– Website forms- Live chat & chatbot (Odoo Native Live Chat)– Email parsing– Integration with landing pages (Website)	– Website forms & popups– Live chat & chatbot (built-in)- Ad & landing page integrations– Contact capture from social media & ads
Lead Scoring	– Manual / custom rule-based scoring- Requires configuration & dev if complex	– Automatic & visual lead scoring- Predictive scoring (higher tiers)- Easy to set up with conditions
Email Marketing	– Drag & drop email editor- Campaign tracking & stats- Contact segmentation (manual or automated)- A/B testing via add-ons	– Drag & drop email builder- Advanced personalization (tokens, smart content)- Built-in A/B testing & send-time optimization- Pre-designed templates
Marketing Automation	– Workflows: assign sales reps, send follow-up emails, update records- Can trigger actions across Odoo apps (Sales, Invoices, Projects, Email)– Needs more setup / tech knowledge	– Visual workflow builder (if/then automation)- Nurture sequences for emails & SMS- Trigger actions on site visits, email opens, form submissions– Very intuitive & plug-and-play
Social Media	– Social posting & scheduling (Odoo Social)- Tracks engagement but limited analytics	– Social media posting, scheduling & monitoring- Ads management (Facebook, LinkedIn, Instagram, Google)- Social listening & engagement tracking
Ads Integration	– Limited native ads management- Can connect via 3rd party apps	– Deep ads integration (Facebook, Google, LinkedIn)- Track ROI & lead attribution easily
Content Management	– Website & landing page builder- Basic SEO tools- Blogs & eCommerce included	– Landing page builder with A/B testing– SEO recommendations built-in- Smart CTAs & personalization
Reporting & Analytics	– Custom dashboards & KPIs- Sales & pipeline reports- Email campaign stats	– Prebuilt dashboards for marketing & sales- Detailed analytics: campaign ROI, ad spend, web traffic- Advanced reporting (funnels, attribution) out of the box
Integrations	– Native with other Odoo apps (Sales, Inventory, Accounting)- API & app store for extra integrations	– 100+ native integrations (Shopify, Zoom, LinkedIn, etc.)- Strong app marketplace
Customization & Extensibility	– Open-source; full code customization- Add custom modules, fields, automation	– Configurable but closed core- Use apps & APIs but no deep code changes
Ease of Use	– Requires setup & learning curve- Powerful when customized well	– Very user-friendly out of the box- Short learning curve for marketing & sales teams
Support & Community	– Big open-source community- Enterprise support via Odoo or partners	– Direct HubSpot support (chat, email, phone)- Extensive documentation & Academy