Link Tacker Campaign

This video about how to create and manage marketing campaigns using Odoo’s Link Tracker module.

• Introduction to Campaigns The video introduces the campaign feature, explaining that it’s part of the Link Tracker module used to monitor marketing performance.
• Accessing the Campaign Section The narrator shows how to navigate to the Link Tracker module and click on UTMs in the menu to find Campaigns.
• Creating a New Campaign A step-by-step guide on creating a campaign. You enter a Campaign Name (e.g., “For to follow Quotation”) and can assign a Responsible person and Tags (like “Marketing”).
• Linking Campaigns to Tracked URLs The video explains how a specific campaign is tied to a tracked link. When a customer clicks a link associated with a campaign, Odoo tracks the interaction for that campaign.
• Defining Campaign Mediums The narrator demonstrates how to set a Medium for the campaign, such as Email, Social Media, or Direct. This identifies how the campaign reached the audience.
• Configuring Campaign Sources A look at how to specify the Source, such as Facebook, LinkedIn, or Google, which tells you where the traffic came from.
• Integrating UTMs with Link Tracker The video emphasizes that Campaign, Medium, and Source are interconnected. Odoo provides a consolidated view of this data, allowing you to see which combinations are most successful.
• Conclusion The tutorial wraps up by highlighting how campaigns help businesses track marketing ROI by showing exactly which efforts are leading to customer engagement.